What is The Clueless Coffee?

Clueless coffee has been called as one of the “pioneer” of Yogyakarta’s coffeeshop directory.

The journey of Yogyakarta’s most iconic platform has just begun.

Our story telling is driven by our curiosity, creativity, and ambition.

Clueless coffee, in a word, is an adventure.

Our History

Clueless Coffee originated from the struggles felt by two people as they tried to maneuver around Jogja, hopping from one coffee shop to another in an attempt to find one that suits their needs and preference. However, the lack of information available has made it difficult for them to find what they were looking for.

Each time they did, the two coffee-goers would write down the names of the coffee shop on a list, which they would use as reference in the future. The list kept on growing, until they finally decided to share it online on Instagram—surely they weren’t the only clueless ones out there, right?

As time goes by, people’s lifestyles tend to evolve to adjust to changing trends. Coffee is no longer just a drink, and coffee shops serve more than just a place for people to get their caffeine fix. Nowadays, people work, meet, and lounge at coffee shops. Realize it or not, it has become an integral part of our everyday lifestyle.

Consequently, the Indonesian coffee industry has seen tremendous growth over the past 2 years. As such, Clueless Coffee aims to bridge the information gap between people and the abundance of coffee shops out there. We want everybody to be able to find the right coffee shop for their every mood and needs.

As of right now, Clueless Coffee is followed by over 12,000 coffee enthusiasts on Instagram. We want to gravitate to a new platform to be able to reach new markets in new cities. At the end of the day, we hope that the establishment of our new platform will further facilitate people’s needs and furthermore, support the growth of the Indonesian coffee industry.

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